In early 2024, we started concepting for the Live-Fire Grill to come out in fall later that year. I was a part of the internal creative department at the time as the creative director. We wanted to create several videos, as well as gather a lot of content for the launch, so that we could repurpose it later and not need another photo shoot.

I put a several shoots together that brought several freelance folks together such as catering, videography and photography. We shot everything that we need within the span of a few weeks which consisted of 4 different video/photo shoots. With the content that we gathered, I was able to sort photos and send them to our freelance photo editor.

I then worked on the main two videos that we were going to lead the launch with. This allowed us to have several motion graphics to showcase the products use-cases. These videos were then posted on YouTube and on social platforms.